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Bright Ideas is where community members and industry leaders share lessons they have learned and hopes for where independent cinema can go. If you have a Bright Idea you'd like to share, email us at hello@seedandspark.com.

I SEND YOU THIS PLAYLIST ...along with some thoughts on...

by Andrea Sisson & Pete Ohs Thursday, Jun 13, 2013
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I Send You This Place Playing at ReRun Theater in Brooklyn and streaming in our Cinema!
 
I SEND YOU THIS PLACE husband-wife filmmaking team Andrea Sisson & Pete Ohs composed, performed, recorded and arranged their own original music for the soundtrack and - lucky us! - have decided to share a selection of the tracks with Seed&Spark via Soundcloud! Just like the film itself, the music was recorded in and inspired by Iceland--and is something they are very often asked about by audiences after screenings of their intimate experimental documentary.
 
On June 7th they debuted their DVDs, kicked off a week-long run at reRun Theater in Brooklyn, and launched their film on Seed&Spark.  We caught up with them to see how the Day&Date release plan was going - and of course to find out more of what's behind this unique score.
 
 
Seed&Spark: So what made you two decide to go with the simultaneous DVD/VOD/Theatrical release?  
 
Pete & Andrea: The internet is connecting all places at all times.  The news and reviews about the film reaches everyone at once so it only make sense that, essentially, the film should too.  This seems especially true on the smaller indie level where we don't have the resources to reach lots of people multiple times.  When we start shouting "Hey, look at this!" and people start to look, we didn't want to say "Okay thanks, now wait a month."  We had been doing that for the past year since the film first premiered at Full Frame.  A year later, with our limited theatrical release in Brooklyn, we also wanted to be able to share it with everyone that's NOT in NYC.  So whether they're in Ohio and want to order a DVD, or they're in Indiana and want to watch online to what we're all talking about, it can happen.
 
S&S: Between your production, music, and direct distribution it sounds like you've had a busy year managing all aspects of your film yourselves.  What do you feel you've gained by this hands-on approach?
 
P&A: For us, the most rewarding experience, hands down, is being at the screenings.  It's talking to people face to face, shaking hands, LISTENING, hearing how they've connected to the film.  It's a personal film for us, but also for those who see it, and we like to be there for them after they do.  The other night we had a young woman who responded so strongly to the film.  It was very emotional for her and it reminded us (two years after finishing the film) why we made it in the first place… and who we made it for.  It's amazing to find, in this great mass of people, that one soul who connects with the film so strongly.  We also generally feel really close to these audiences: it's our first film and they are our first fans.  It's exciting each time we hear from someone who loved the film, so we suggest to any filmmaker, take the time to meet your first audiences. 
 
We've also enjoyed picking up the phone and calling people we think might be interested in the film - which was something we had long avoided.  We learned that sharing our film with others (or essentially self-promoting) is actually not such a painful thing to do.  Every time we've spoken to someone, they've responded SO positively.  They're glad we called, glad we took the time to recommend something.  There's a lot of information to sift through in the world and online and it can be difficult to find what we're actually going to like.  Talking about the film to specific groups or people and sharing why we specifically called them has been an unexpectedly enjoyable process.
 
S&S: Finally, the soundtrack!  What bands were you listening to while you were in Iceland, and which track of this selection is closest to your hearts?
 
P&A: Iceland is overflowing with musicians.  We were often listening to music from Bedroom Community - Nico Muhly, Sam Amidon, Puzzle Muteson.  We also felt connected to Sufjan Stevens' "Age of Adz" album which is about a schizophrenic.
 
Of all the tracks, Nananaalowna Hrisey is our standout.  We actually recorded it during the first two weeks we were in Iceland.  We didn't have an apartment yet and so we were staying at a friend's place.  She had a wonderful, old upright piano in her living room.  While she was gone during the day, we messed around and recorded some stuff in Garageband. We only spent an hour or two playing, but did did it by just piling all the different parts on top of each other, one after another.  Months later, all the parts got unraveled and became Nananaalowna Hrisey.
 
I SEND YOU THIS PLACE has its closing night screening this evening, June 13th, with a Q&A moderated by Seed&Spark's Director of Content, Amanda Trokan, and possibly featuring some bubbly.  Join us!!
 
But first stop, look, and listen!
 
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About the author

A bold, young independent film studio led by directing duo Andrea Sisson & Pete Ohs.The company, whose name is derived from the married couple’s middle names, specializes in producing, directing, writing, shooting, editing & scoring independent narrative & documentary films.

The Price of Participation

by Joyce Wu
Filmmaker Tuesday, Jun 11, 2013

Someone once told me that if you’re looking for money, you should ask for advice and if you’re looking for advice, you should ask for money.  It’s the sort of vulgar, hardboiled adage that could only have been dreamed up in Silicon Valley or Hollywood, where ambition and moxie get you a lot further than good manners and modesty.

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The Pitch Part 2: The Results!

by Emily Best
Founder&CEO, Seed&Spark Thursday, May 23, 2013

Community! Thanks to all of you, we were voted on to compete in Season Two of The Pitch by BetaBeat. Thanks to you, we made powrful connections and learned HUGE lessons. And thanks to you, THIS HAPPENED:

 

The Pitch

by Emily Best
Founder and CEO, Seed&Spark Friday, May 17, 2013

Hey community! 

I didn't think starting this company would be like producing a movie, but it's REALLY similar if not basically the same. It's my job to hold the vision, to keep us moving forward, to respond to feedback, and to iterate, iterate, iterate our strategy for the product. It's like re-writing your film's business plan even as you're sending a script back for rewrites, all the while remembering the story you're trying to tell in the first place. And there's never enough money.

Everybody Needs Music

by Vince Lynch
Tuesday, May 7, 2013

I grew up in a ghost town that used to make cars; to drown out the sound of poverty we made music. Music was an escape that allowed us to become completely entwined in the moment, those moments became practice, the practice became a skill and eventually I landed a job at a radio station. I was 18 and producing network album premiers and a major market breakfast show. I have since realized that youthful confidence is jet fuel. I didn't know enough to realize I didn't really know a damn thing.

Metrics of Success #2

by Emily Best
Founder and CEO, Seed&Spark Tuesday, Apr 23, 2013

Hey community!

It was a really exciting first quarter over here, and we've been getting questions recently about our stats. We wanted to share with you the small data sample on our progress so far, discuss where we think we're succeeding and where we can improve, and invite your comments, questions, and bright ideas! If there is a stat you'd like to know more about, leave it in the comments and we'll get right back to you.

If you're new to us, here's a few quick things to know so you can better interpret this data:

How to Start a Film Festival

by Shelley Worrell
Founder, Caribbeing + Flatbush Film Festival Tuesday, Apr 9, 2013

I started caribBEING + The Flatbush Film Festival in 2010 after 10+ years of desiring more representation for NYC’s Caribbean & Caribbean-American population in the media. An old friend, who was running the Caribbean Literary & Cultural Center at the Flatbush Branch of the Brooklyn Public Library, called me and asked if we could produce a film series.  She reminded me of my idea to start a Caribbean Film Festival in 1999 when we were undergraduate Anthropology & Caribbean Studies Students at CUNY.

Mixing Business and Pleasure: Making a movie and staying together

by Bodine Boling
Filmmaker Friday, Apr 5, 2013

Editor's note: Fact about indie films: we usually make them with our friends. Those friends become close friends, and often become lovers and spouses, and we've probably all been on set to see that go sour. Some filmmaking couples agree never to work together. Bodine Boling wrote, stars in, and is editing Movement+Location, which her husband Alexis directed and shot. They shot 112 pages in 18 days and are still married. We want to know how.

Introducing the Seed & Spark Social Media Handbook

by Kristin McCracken
Friday, Mar 22, 2013

If you’ve been procrastinating, or perhaps feeling overwhelmed by all that lies ahead in your filmmaking journey, we’ve made one (big!) step a whole lot easier with our new Social Media Handbook.

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5 Steps to Unlocking The True Value of Your Creative Content

by Jay Kinghorn
Founder, Kinghorn Visual, Inc Thursday, Mar 7, 2013

Theoretically, life has never been better for independent filmmakers. Inexpensive cameras capture superlative images. Sophisticated editing tools run smoothly on laptops and free tools like Twitter, Facebook and YouTube allow you to market to a global audience. Emerging platforms like Seed & Spark help you distribute your film directly to your audience—and get paid for your efforts. So why aren’t there more successful independent films?

The Art of the Q&A

by Morgan Faust
Writer/Director, Tick Tock Time Emporium Monday, Mar 4, 2013

Editor's note: We know many of you are off to your first, second, third, or thirtieth festival this season, and there is an oft-overlooked part of audience outreach we've wanted to address for some time: the Q&A. Nothing will make your festival audience advocate for you more than if they love your film and then they feel like they got a chance to connect with you.

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