It shouldn’t be easy to promote a film about CANCER.  We didn’t have a movie with a built-in audience; no zombies or Zach Braff. What we had was a project our entire team believed in, passionately. We are making a comedy about cancer but we didn't want to belittle/patronize anyone else's experience.  There are five of us spearheading this campaign and we wanted to enter the crowd funding arena prepared… like Gladiators, only super poor ones. Before we became filmmakers, most of us started in the theatre and we already knew how to beg, borrow and scrape. It is part of our theatrical psyche.