Christina Raia is an indie filmmaker in NYC who wrote, directed, and produced her first feature, a horror film titled Summit. It was shot in below zero weather in Massachusetts two Januarys ago on $20,000 with a skeleton crew in just 2 weeks. The story of making it is quite the saga on its own, so she shared it during the 2-year anniversary of principal photography on her production company blog in anticipation of the 80-minute film's VOD release later this year.   

One of the most, if not the most important factor in crowdfunding is to know your audience and where to find them. But many people who have crowdfunded will tell you that a good chunk of your money will come from friends and family, the people who watch and support your work no matter what, especially if it’s your first campaign. As someone who had successfully crowdfunded twice before, relying mainly on friends and family, I knew that heavily targeting my audience was going to be the only way I wouldn’t have to lean on them again for my third campaign.