Blackmagic introduced the Cinema Camera about two years ago, followed by the MFT Cinema Camera, Pocket Camera, and most recently the 4K Studio Camera. Besides the imagery and great pieces people were pumping out on these disruptively priced cameras, one thing was apparent: There were features missing from the cameras operating system (firmware) that users were yelling about from the rooftops. Over the past two year, Blackmagic has been pretty good about regular camera firmware updates and stabilizing/adding UI updates but there weren’t many major changes. At NAB this year, they unveiled the URSA, an Arri Alexa sized camera offering many things including a swappable sensor/mount configuration, which is certainly intriguing. However, the biggest thing we heard people talking about was the UI for the URSA: it was streamlined, had that iOS7 flatter icon style (see below) and, more importantly, it seemed to contain most of the features everyone had been clamoring for in the previous camera models.