In April 2012, the team behind the film I co-wrote and produced, Farah Goes Bang, raised $81,160 of our $75,000 goal on Kickstarter in 32 days.  It damn near killed me.  When our team began planning our campaign, I was convinced that crowdfunding was a formula I could solve.  I was right.  Especially if you have to hit a certain target before any of your hard-earned funds are released, as in the Kickstarter and Seed&Spark models, I learned that crowdfunding for a film requires a smart, strategic, and incredibly committed approach.  Here’s the formula: You have to go all in if you don’t want to come out with nothing.