Everyone wants that elusive golden egg: the “crossover” film that works in multiple markets. But crossover is not a genre, it is a phenomenon that happens when a film is initially seated well in its original market, and has qualities of universal appeal that allow it to work well abroad. So how do you assess your current project? Or, better yet, how can you make your next film so that it will do well in multiple markets?

A still from The Lunchbox (2013)