It's a new year. Festivals are gearing up again.  People are feeling invigorated about their new projects. And you have just started your fundraising campaign or completed your film and suddenly think, "Social media? How do I even do that? I don't know the first thing about a marketing campaign!" Well luckily, the do-it-yourself marketing technique of social media plays to your strengths: As long as you know how to talk to people, and how to act like a human being, you are going to be just fine. Reiterating and riffing off of points I put forth in a blog post for POV, here are some evergreen tips to help you on social media.