Designing incentives for more serious and nonfiction crowdfunding campaigns can be just as fulfilling as making the project itself.

So you’ve designed an amazing crowdfunding campaign. Your awesome marketing and audience building strategy is bringing total strangers to your campaign page, and they’re into your passion and your story. Yet there’s something that even a well-planned campaign can lose sight of at this point — these people have very little context for who you and your team are. The easiest tell of this mistake is in the incentives. Specifically, ones that are about you.

If you’ve submitted a crowdfunding campaign for review at Seed&Spark, you may already be acquainted with this piece of feedback: