There's a mental health crisis in America and it's COSTING YOUNG LIVES. It's time they LET IT OUT. It's time WE LISTENED. The Shift is a groundbreaking series and growing social movement that takes on tough conversations about a range of issues young people are struggling with today.
Inclusion StatementThis woman-led project engages a diverse team of collaborators from a range of racial, gender, age and cultural backgrounds and aims to engage a community where conversation becomes the access to well-being and human connection.
About The Project
The following contains triggering subject matter.
There I was watching yet another breaking news segment of a school shooting where the shooter, age 24, shot and killed 10 kids and then himself... It had felt like just yesterday I was reading about the suicide of a 9-year old girl who hung herself because of peer bullying. I couldn't help but think to myself... "When did this way of life become an option?"
These are questions asked by The Shift's Creator and Executive Producer, Mary Albertoli. With a master’s degree in Social Work from Columbia University, Mary has provided therapy for children and adolescents for 10 years and believes the epidemic of declining mental health in the teenage & young adult population has been with us for much longer. She is currently developing programs and partnerships for The Shift to create conversations that make a difference to young people.
Here's what we know: fewer conversations are leading to more solitude, stress, anxiety, loneliness, depression, and isolation among young people. Amidst alarming rates of school shootings, teen suicides and a general fear around safety, teens are looking for an answer. Our digital host and YouTube content creator, Adrienne Finch, has helped lead the charge to start a new wave of conversations, and SAVE LIVES. By supporting our campaign you will be taking part in one of the next critical movements of our time.
Whoever said that having a mental health struggle is not normal? We have all dealt with suffering in our lives – it is unavoidable. However, it's the way we face it head-on, the way we speak about it, the way we relate to each other, that makes all the difference.
What We Need
Our goal is to empower young people and save lives. To this end, we need to pay for things like crew, travel, equipment, permits, post-production and to get our mobile studio on wheels - The Shift bus - up and running. This is where you come in, your contributions will help us get this important show on the road.
What You Get
Every little bit counts, and we want to personally thank each and every one of you for your contributions. When you support this campaign you have the opportunity to receive a wide variety of perks, to show our appreciation. Some of the perks include: a personal shout out on the official Facebook page, a special link to view the pilot episode upon private release, or even an Executive Producer credit on the project!
The Shift provides young adults and teenagers with a safe space to openly discuss the difficult situations they find themselves in every day. The show allows its participants and viewers to fully understand what they are going through and that they are NOT alone. With experts, resources, and celebrity support, they'll leave feeling empowered and ready to continue the conversation or begin getting the help they need.
We believe that having others to relate to and connect with on tough issues, coupled with a new and empowering way to view ourselves and others can cause a huge shift in the conversations about mental health. The shift that takes place will allow this population to play out their own powerful leadership in the movement to remove the stigma and shame that often leaves them immobilized.
Other Ways You Can Help
In order to reach our goal, we will need help from as many of you as possible. In addition to contributing to the campaign, sharing the link to the campaign via social media will help to spread the word about this important show.
This movement will truly change the course of conversations across the country around mental health and mental wellness. We thank you for your encouragement and support along the way! Join Us. Start the conversation and stop the stigma around mental health.
*If you are experiencing thoughts of harming yourself or others, please know you are not alone. Support is available and one conversation can make an enormous difference for you.
The phone number for the National Suicide Prevention Lifeline is 1-800-273-8255.
Available 24 hours every day.
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About This Team
Creator, Executive Producer
Mary has a master’s degree in Social Work from Columbia University and provided therapy for children and adolescents for 10 years in both a hospital inpatient, group and individual capacity. Mary has worked with children and adolescents exhibiting both suicidal and homicidal ideation. Many of them felt like the victim or perpetrator at way too young an age and had no outlet for communication. The aim of the show is to provide this young population another way of being with themselves and others and imparting new skill sets that leave them making empowering choices for themselves and their communities.
Adrienne is a digital content creator, entrepreneur, and internet personality with a social media following of 400k+. Her YouTube channel "Adrienne Finch", was born from her love of storytelling and filmmaking, and desire to make videos that positively influence others. Born to two psychologists, her passion surrounding mental health awareness has become a major part of her identity and what she aims to educate teens and young people about through her social and entrepreneurial endeavors. Having suffered from mental health issues herself, she continues to use her influence and partnerships with major brands such as Snapchat and AdCouncil, to create inspiring content that will help others not feel so alone.
Maureen is the founder of MOPED Productions and has been creating content for social impact for 18 years across all digital platforms. Mo started off as a tv reporter and became a founding producer and editor for the launches of MTV's digital college platform mtvU, and branded content groups, MTV360, and MTV Scratch. Mo has developed and created curriculum-based, branded, episodic, educational, thought-leadership, scripted and documentary content and events in education, social justice, the arts, impact entrepreneurship, medicine, and end-of-life care. Her work has been leveraged by Mount Sinai Adolescent Health Center, Hassenfeld Children's Hospital at NYU Langone, University of California San Francisco, Florida State University and many others.
Nadia is the founder of Beam-In Studios, a boutique studio focused on creating intelligent programming that inspires viewers to action. Over the span of her career, Nadia has worked in film development, production and international distribution in hubs like Tampa Bay, Los Angeles, New York, and London. Nadia is best known for being a producer with heart, highlighting critical issues, controversial stories and marginalized people who are oftentimes forgotten. Her love for film production has led her into trenches around the globe, oftentimes leading production teams of 150 or more personnel. In 2008, Nadia was a founding member of Children of Promise, NYC, a non-profit organization aiming to empower children of incarcerated parents.
Sean Freeland is a producer, writer, and SAG actor. Sean has worked on major television shows such as Ozark, The Walking Dead, Nashville, Constantine, and The Game. Some of Sean’s film credits include Smashed, A Dark Place and Electric Jesus and he has done work for companies such as Turner Classic Movies and Chick-Fil-A. Sean is also a co-owner of Meta Studios, a cross-media production company whose mission is to “design and nurture an environment for projects to be developed across multiple media.”
Impact Campaign Director
Kitty Overton has had extensive experience managing the creative development and production of purpose-driven strategic content. She spent 8 years as the strategic content practice lead at Fenton, a premier social change communications agency, where she oversaw the development and production of multi-platform content for foundations, non-profits and select brands working to address our most pressing environmental, social justice, and human rights challenges. Memorable clients at Fenton include The CDC Foundation, W. K. Kellogg Foundation, Robert Wood Johnson Foundation, California Community Foundation, California Health Care Foundation, Kresge Foundation, ASPCA, American Heart Association and Green Century Funds.