As a society that looks to technological advances to propel us into the future, compelling us to adapt or fall behind, we remain locked into a cycle of generational shaming. Whether for solidarity among peers or escapism, ageism is becoming the joke that everyone can tell. But, is everyone laughing?
Keep it Colorful
Inclusion StatementThis project will illustrate its message through a cast of participants ranging from just starting out to thoroughly seasoned. The person behind the idea is a black, Millennial, woman who grew up as a latchkey kid and is often referred to as "somebody's Grandma".
About The Project
The irony of social media is that it not only allows parents an entrée into the lives of their children outside of the home but gives children the same access to the inner lives of their parents. Before social media we, the children, caught adults talking about us with their friends in dens, basements, kitchens, living rooms, porches, or backyards. It hurt but was contained to this circle, so it was easier to believe it was just your family that sympathized with the complainants.
Hanging out with our friends afforded an escape from the parents who just didn’t understand. Where do you go, though, when the jokes go from private to public?
Today, associates and strangers who have been invited into the social media den are commenting on you and every one in your generation; and, you’re watching as their community grows, feeling powerless to defend against the barbs, wanting to prove their frustration unjustified. Some kids can shrug this off and move on without the need to refute their protestations, developing that tough skin older generations say kids today have lost. For others, it sets up a life-long personal narrative dedicated to approbation and methods of its receipt in both their personal and professional lives.
This is a real job posting for a position in Cairo and not the only one of its kind. Imagine if this happened in the US. With unconscious bias a prevalent issue, does it already happen?
This documentary series will challenge our acceptance of societal traditions by taking a deep dive into the long-term impact of this form of bonding on both the target and the instigator through a series of interviews across generations, race, and gender. Is this ageism? Is it offensive? Is the target just too sensitive?
When you visit my Wishlist and make a pledge (or loan), you give hope to the woman who grew up and lost her confidence at the mouths of those she put on pedestals simply for being older than her.
They must know more than I could possibly know. Right?
These characters in her story, jaded and bitter as they were, twisted her thoughts into the self-loathing words constantly on repeat: Stay in your lane; no one wants to learn from a kid; this is grown folks business; and so many more.
If this reaches you or someone you know, please consider supporting this campaign. As part of the Keep it Colorful rally:
- Color Farm Media is looking for projects in all genres that are smart, provocative, and elevate a theme with societal and cultural implication. Color Farm Media will select one winning film that it will executive produce, and will work with the filmmaker(s) to develop the project into a feature film or television project. Erika Alexander will also provide mentorship to the winning filmmaker(s).
- We’re working to get as many pilots by creators of color green lit as possible this year.
THANK YOU FOR YOUR TIME AND SUPPORT!
Use the WishList to pledge cash and loan items - or - Make a pledge by selecting an incentive directly.
About This Team
Chanelle Schneider is an analytical creative, a left-handed philosopher who thinks in her right (creative) mind through a logical lens. She is often the nobody most are referring to when they say “nobody does that”. A staunch defender of her Millennial cohort, she is quick to remind people that we are 80+ million deep with varying personalities and, therefore, not a monolith. Chanelle is also a lifestyle blogger and advocates bringing awareness to our discussions around age in society. She believes that we work better when everyone feels they have agency and can act according to their dreams and not age-based restrictions.
How much greatness are we missing out on because someone feels too old or too young to pursue their passions?
As a strategist, Chanelle works with brands on marketing to intergenerational audiences. She has worked on campaigns with Honda, Teach Newark, and Tide. Additionally, she founded her Twitter chat, #GenYChat, in 2009 as a forum for people to speak with – not at or about – other generations on various topics.
When Chanelle is not working, she can be found cooking for the ‘gram because without the pictures she just wouldn’t remember what she cooked.