The Imperfect Picture
THE IMPERFECT PICTURE is a short Art-House dramedy that shines a light on the ones that remain unseen in a world where image and social status have become paramount. It invites to embrace imperfection, rediscover authenticity and the importance of relationships offline.
Inclusion StatementThis film is about imperfection. We are including a cast and crew of real, everyday people of different ages, ethnicities, genders, sexual orientation, weight, physical features, and other characteristics. We like diversity and uniquenes because we’re imperfect humans and we’re all in this together.
About The Project
There are nearly 1.1 million influencers on social media and a lot of them promote the idea that being less than fabulous will condemn every human being on the planet to a mediocre existence. Research has shown that the more a person uses social media, the greater their likelihood of experiencing depression caused by comparison with the extremely curated content found online. Is perfection real or is it a made-up story that we create to be loved and accepted? Is striving for it worthy or is it just another form of addiction?
WHAT IF EMBRACING IMPERFECTION IS INSTEAD THE WAY TO LIVE A FULFILLED LIFE?
My name is Coxy, I'm the writer/director of this film and I am imperfect.
I’m not a stereotyped beauty, I’m not famous and I don’t have thousands of followers on Instagram. I was born in Italy and raised in a modest working-class family by a single mom. Many times, I’ve been considered an outsider and felt invisible in the world because I didn’t belong to the right group of people. I’ve worked in the fashion industry for a long time and in that world, I’ve witnessed many young girls and women fall into depression because the industry was shaming their appearance or telling them they were not good enough. So one day, I decided to create something that could tell the world a different story.
Anna is an eclectic woman in her 30s. One morning, the radio wakes her up to a show called “Living the Perfect Life.” The ideal pitched by the radio host is far away from Anna’s own existence which has always been on an emotional roller coaster, and it makes her feel like an outsider. To escape her frustration, she dives into her imaginary world until a phone call from her friend Jean brings her back to reality. Jean is a funny and intellectual man who has a crush on Anna, he always challenges her to observe things from a different perspective and encourages her to believe in herself. The two friends meet in the city, a place where the rest of humanity is absent from reality and lost on a device in a virtual world. While walking and talking, Anna and Jean contemplate what’s happening around them, and reflect on what is meaningful in their lives. Their conversation brings back Anna’s memories from the past. She sees them as if they were a film projected on a screen and relives all the feelings that have shaped her story: love, anger, joy, grief, foolishness, fear…
FRAMES FROM THE STORYBOARD
An homage to the French New Wave and to Italian Neorealism in a contemporary set up. A strong visual style and a poetic narrative with a realistic approach. Digital mixed with film to strengthen the contrast between perfection and imperfection. Natural Lighting to achieve an authentic and realistic look. Fresh Camera angles to enhance facial expressions, feelings or memories in their comic or dramatic aspects. Original music score and sound design in a mix of contemporary and retro-inspired beats. Researched editing to give a rhythm to the whole piece.
Directors like Federico Fellini, Agnes Varda, Jean Luc Godard and films like Bicycle Thieves, 8 1/2, Breathless, The 400 Blows, and lately the beautiful Roma by Alfonso Cuarón are masterpieces that started a movement and narrate the stories of people that society often relegates to the background. They explore human beings, their needs, their alienation from society and the struggle to communicate or speak their voice.
We live in an era where we are more connected than ever with technology yet we’re disconnected on a human level. We’re interested in the lives of celebrities and influencers, yet we’re blind to the lives of people we cross every day in the street.
THE IMPERFECT PICTURE shines a light on the outsiders. Our desire for this film is to create a space in time where we can stop, reconnect with one another and share our story.
In his 2019 Oscar speech for Best Director, Alfonso Cuarón said, “Cinema has the ability to teach us how to see and when we choose to see people that we normally don’t, we begin to acknowledge their very existence.”
We are an imperfect but extremely talented team whose passion and love for filmmaking goes beyond everything. We love to tell good stories and we are interested in people and human emotions. Nice to meet you, and if you want to read more about us, click this link or on THE TEAM tab at the top of this page.
Neorealism and New Wave directors would often cast emerging or unknown actors and people from the street and for our casting, we've decided to adopt the same philosophy. We want our characters to be real, relatable and imperfect and we want to shine a light on extraordinary talents. So stay tuned! We'll be announcing our CAST throughout the campaign.
We have an amazing team, we have a script, a storyboard, a shot list a production plan and we're looking to raise money that will help us in securing the resources that we need to produce this film. Only with your help, can we bring this little Art piece to life!
The funds we’ll raise will serve us to cover:
A FAIR AND WELL DESERVED FEE TO ALL CAST & CREW INVOLVED: Filmmaking is our greatest passion and we love doing it, this fee won’t make us rich but at least it will recognize our work and help us to pay part of the bills at the end of the month!
GRIP, LIGHTING, PRODUCTION EQUIPMENT & SUPPLIES.
16mm FILM GEAR, ROLLS, DEVELOPMENT & SCAN: There is a whole part of the film, related to Anna’s memories that we’d love to shoot on 16mm Film. This is a very important element because it will enhance the contrast between the new world and the old world.
LOCATIONS & PERMITS: a small apartment, a cafe, a city street, a cemetery and outdoors landscapes
WARDROBE & PRODUCTION DESIGN
FOOD & CRAFT SERVICES
CONTINGENCY: S**T happens!
LEGAL CONSULTANCY & INSURANCE
CROWDFUNDING & PROCESSING FEES
In exchange for your contribution you can get some amazing incentives: customized posters with your photo, digital downloads of the film, extras and behind the scenes, soundtrack, unique gifts from our partners, invites to screenings, VIP parties, on-screen credits, and even the possibility to be featured as an extra in the film! You can explore the full list on the right side of this page ———-------------------->
Most importantly, you get to become part of our movement and you’ll inspire other people who feel imperfect, different or invisible to stand out and express their voice without the fear of being judged. So, what are you waiting for?
JOIN THE MOVEMENT!
We appreciate you taking the time to connect with us and read our story.
In case you can’t contribute with a few dollars for a donation, you can still be part of this project and help us spread our message to as many imperfect humans as possible!
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If you love this project and you’d like to become our partner or sponsor in this venture, please send us an email to firstname.lastname@example.org and we'll connect with you to explore ways we can collaborate!
This project is supported by:
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Use the WishList to pledge cash and loan items - or - Make a pledge by selecting an incentive directly.
About This Team
COXY CHIARA RODONI - WRITER/DIRECTOR/PRODUCER
Coxy was born in Italy and raised between Milan and Paris. Films have been her greatest passion ever since she was a kid. Coxy started her career in fashion where she has worked as creative for international luxury brands, including Gucci, Dolce & Gabbana, Roberto Cavalli, Prada, Ralph Lauren among others. She has designed their collections as well as produced their ad campaigns, videos, and look books. Coxy has moved to Los Angeles in 2013 to follow her dream of becoming a filmmaker and ever since has created & directed Fashion Films, Short Films and Branded Content targeted for the new media. Her work has been featured on Vogue, Marie Claire, L’Officiel, among other international magazines as well as at the Triennale Museum of Design in Milan. Her films have been featured at International Film Festivals and won several awards.
MEAGAN JUDKINS - PRODUCER
You’ve probably heard the old adage that good art is the ability to take two seemingly unrelated concepts and show how they intersect. If this cliche is believed then it goes a long way toward explaining the artistic talent of Los Angeles based Creative Producer, Meagan Judkins. She has helmed countless sets, always pushing herself and her creatives toward new paths of character-driven storytelling paired with thought-provoking visuals. Meagan has extensive experience in films, commercials, fashion campaigns, and art. She’s the founder and executive producer of the production company Fox & Leopard based in Los Angeles. Meagan’s roster of clients includes Apple Music, Gucci, Louis Vuitton, Nike, Vimeo, i-D, Vogue among others. Based on an Aesop fable that teaches integrity and wisdom over vanity, Fox & Leopard is a reminder to strive to create content that has a strong story or message behind it.
TRE’SHONDA SHEFFEY - CO-PRODUCER
Tre’Shonda was born in Texas but was raised in Okinawa, Japan. Living overseas shaped her worldview around her passion for music, tv/film and policy. She always knew she would work in a field to make a difference and impact change. Tre’Shonda graduated with degrees in Marketing and Spanish from Auburn University and attended law school for two years, but later decided to advocate in politics creating digital media campaigns with stories of those impacted by policies in their local communities. After a few years in Washington, D.C., she decided to leave politics to combine her love for film and advocacy by producing stories that have the power to transform people and evoke change.
ANDRES GARZAS - DIRECTOR OF PHOTOGRAPHY
Andres is originally from Madrid, Spain. He felt in love with films after watching E.T. when he was 4 years old. He studied at Global Cinematography Institute (US), Escuela San Antonio de Los Baños (Cuba), Maine Media Film School (US), Budapest Cinematography Masterclass (Hungary) and has an MA in Communication Science at Universidad Complutense of Madrid (Spain). Andres started his career working as an AC with directors such as Pedro Almodóvar, Milos Forman, José Luis Garci, and Pancho Lombardi, while focusing on independent projects in order to develop his career as a cinematographer. His work includes Films and short films (Cuddle Toys, Echo, Through the Breaking Glass, Alterations…) commercials (Coca Cola, Google, Toyota, Samsung…) documentaries (Kings of Cuba, Sweet Home Havana…), tv-shows and music videos (C Canela, Lil Wayne, Ray J, Miguel Bosé…).
CHRISTOPHER CANULLO - PRODUCTION DESIGNER
Christopher Canullo is an LA-based production designer with a fine arts background, working on independent artistic productions as well as mainstream creative installations, print, media, and presentations. Past clients have included: Toyota, Ralph Lauren, Calvin Klein, Maison Martin Margiela, Vanity Fair, Laura Mercier, IBM, D Squared, Hermes, and others.
FEDERICO CONFORTI - EDITOR
Federico Conforti is an award-winning picture editor based in Los Angeles. He is a member of the European Film Academy and Motion Picture Editors Guild (Local 700). He was co-editor of the acclaimed Italian film They Call Me Jeeg, which won seven “David di Donatello” awards (Italian Academy Awards) in 2016, including Best Editing. Other notable editing work includes The War in Between, a documentary directed by Riccardo Ferraris; Calico Skies, a feature directed by Valerio Esposito; Dimension 404, a new sci-fi series for Hulu; season two of Ultimate Beastmaster for Netflix; and The Oath, a new drama series for Sony Crackle. The Disunited States of America, a documentary he edited for director Luis Prieto, won “Best Social Issue Documentary” at Atlanta Docufest in 2017. Music videos he edited for director Marco Missano went on to win “Best Music Video” at the Italian Independent Music Video Awards three years in a row, from 2009-2011. He recently edited That’s My Jazz, a short film from Breakwater Studios, which premiered at the Tribeca Film Festival and was recognized as an official Hot Docs selection.
ROBERT CURRERI - COLORIST
Born and raised in New York, Robert Curreri began his career in post-production in the early nineties as a music video colorist at National Video Industries. He’s one of the most prominent short form colorists in his field having colored hundreds of music videos for artists Beyonce, Lady Gaga, My Chemical Romance, All American Rejects, Weezer and Kid Rock, just to name a few. His commercial work includes spots for Honda, Target, Ford, Sprint, Kia, Volkswagen, JC Penny, Budweiser, Yahoo, and Reebok. Over the years Robert Curreri has worked with many of the industry’s most talented directors and DP’s. He continues to produce trendsetting work in short form, most recently collaborating on over 100 videos with prolific director Colin Tilley including multiple clips for Nicki Minaj, Justin Beiber, Little Wayne, and Chris Brown. His film career is quickly gaining steam as well having just wrapped "Some Girls" written by Neil Labute and starring Kristen Bell, Emily Watson, and Adam Brody.
POST PRODUCTION & VFX - BUBBA’S CHOP SHOP - IAN NELSON
Bubba's Chop Shop is an award-winning post-production studio located in Van Nuys, California specializing in Motion Design, Animation and VFX. The founder, Ian Nelson, got his start in entertainment acting Ian alongside award-winning players in both film and television. While working on-set, he quickly discovered his passion for the magic behind the scenes. Over the next decade, Nelson honed his skills in post-production and co-founded Bubba's Chop Shop with colleague Ben Silverman. Today, Nelson works with some of the biggest biggest brands (Fendi, Vanity Fair, Los Angeles Kings), and talent (Amy Poehler, Kristen Bell) in the world, providing post-production, editing, motion graphics, and VFX services. While continuing to build and manage his full-service production company, Nelson has produced a number of award-winning short films. Over the past three years, Bubba’s Chop Shop has worked for many clients such as Nike, Beats, UNICEF, meUndies, Munckin and Technicolor. They have won numerous Cannes Lion and Cleo awards for their work on UNICEF’s “Unfairy Tales” campaign.
STEFANIA ROSINI - SET PHOTOGRAPHER
Stefania Rosini was born in a small Tuscan town near Grosseto, Montepescali. She fell in love with photography at the age of 8, when she saw her cousin at work, printing and cleaning pictures. She got her first camera at 13, a Canon Junior and from that day on she has observed life, her family and friends through a lens. She studied Art, Cinematography and Photography in Bologna and got a degree in History of Italian Cinema. Stefania has shot for several Italian photo agencies and has been mentored by the artist Maurizio Galimberti. After moving to Los Angeles, she finally started fulfilling her dream of working as a set photographer. She has shot portraits of artists in the likes of John Hawkes, Jared Leto, Luke Grimes, among many others and captured precious intimate moments of Harry Dean Stanton’s last performance in the film “Lucky” of which she has also shot the poster. Stefania currently lives between Italy and Los Angeles and keep traveling wherever the set calls her. Since October 2018, she’s a proud member of SMPSP (Society of Motion Picture Set Photographers).
BEN BUTCHER - GRAPHIC DESIGNER / BTS EDITOR
Ben is from Park City, Utah. He is currently a student at the University of Southern California where he is majoring in Communications with a minor in Cinematic Arts. At school, he is a photographer for the Daily Trojan. He is currently working on a variety of different projects in order to gain more experience and build his resume. During his free time, Ben enjoys anything involved with the outdoors from backpacking, skiing, rock climbing, and fly fishing and his dream is to one day, spend his time traveling the world and making documentaries for outdoor companies. You can call him the next Jimmy Chin!
ADAM HAHN - 1st AD
Adam is a director, producer, cinematographer and camera operator from Baltimore, MD with a BFA in Film Production from Chapman University. In 2017 he started Omada Cinema LLC, and currently acts as co-founder and operator of the company. Since then he's worked with clients such as C2O Coconut Water, Def Jam Recordings, Gucci, Mariu De Sica, ISKO, and GrandArmy as well as various other commercial companies, agencies, and musical artists.
DAN PUNSHON SMITH - UNIT PRODUCTION MANAGER
Dan Punshon-Smith is a Producer, Editor, VFX artist, from Baltimore MD, and co-founder and operator of Omada Cinema LLC. Since moving to LA in 2017, he has thrown himself in the deep end of the production world, working on any project he could get his hands on. In the span of two short years he has worked with a wide variety of talented directors, agencies, and artists. Though his time in LA has been short and he's still got a lot to learn. He’s found that there is a difference between doing something well and doing something perfectly. Simply put, he’s never learned from perfection, he learned from his mistakes. Learning to embrace these imperfections, these human errors, is what makes his work unique and what has propelled his career.
ALICE WOOD - ASSOCIATE PRODUCER - SOCIAL MEDIA MANAGER EUROPE
Alice Wood has a bachelor degree in Art and a Masters in Creative Writing. She worked as a production assistant for CitizenSkull and for Giuma Productions in Italy. She has written and published two books, and she is participating in various competitions as a screenwriter. Alice is currently working on her short movie, which she wrote and aims to direct. She loves writing, reading, and travelling, and above all going to cinema. Her dream is to be a free-standing storyteller.
JULIA DE SANTIS - ASSOCIATE PRODUCER - SOCIAL MEDIA MANAGER USA
Julia was born in Tokyo, Japan but calls Boston, Massachusetts her home. She is a curious student at the University of Southern California, majoring in Communications with a minor in Social Entrepreneurship. On campus, she is a Creative Strategist for the Trojan Marketing Group and fills her time with thought-provoking podcasts and conversations, environmental advocacy, home cooking, and singing. She is incredibly passionate about what makes us human and strives to celebrate her own and other’s authentic voices through writing. One day, she hopes to develop a space where social impact and business harmonize. Julia has an eye towards thinking and rethinking what’s important and believes she is not a finished product nor perhaps ever will be!
VERONICA APSAN - ASSOCIATE PRODUCER - STREET TEAM LEADER
Veronica Apsan is the host of Fashion Aficionado on Apple TV. She is an award-winning humanitarian and fashion designer who has worked with non-profits like Make-A-Wish America, United Federation of Teachers (UFT), Children of the United Nations, Culture-for-One Organization, and fashion houses like Trina Turk, George Simonton Couture, and Pendleton Coats. Her label, APSAN showcased in Neiman Marcus in an exhibit called “The future of fashion.” In addition to being hired as a custom fashion designer, she is working with scientists to develop smart textiles infused with plant-based healing properties catering to the sport and athleisure markets.